Nisha Gupta, PhD – Founder, Researcher, Filmmaker

Dr. Nisha Gupta is an assistant professor of psychology at the University of West Georgia. Nisha holds a Ph.D. from Duquesne University’s clinical psychology program, which is internationally known for its development of phenomenological research methodology. She identifies as a “liberation psychologist,” and her projects as a researcher, artist, and educator seek to disrupt cultures of silence, evoke empathy and compassion, initiate dialogue, and build solidarity across difference. She developed a cinematic-phenomenological research method which PFCollective uses to illuminate lived experience via sensual cinematography for the purposes of social advocacy.  Prior to her career in psychology, she worked at advertising agencies to develop consumer insights and help produce TV commercials and short films. At PFCollective, Nisha’s key role involves engaging in phenomenological research with participants, dwelling in the depths of their stories, and emerging with the conceptual insights and aesthetic direction for film production. She also trains psychology students at the University of West Georgia in the cinematic-phenomenological research method to produce their own phenomenological films.

Joseph Carreno – Cinematographer, Art Director, Filmmaker

Joseph Carreno has over ten years experience in art direction and design at top advertising agencies BBDO NY, McCann Erickson, and Uniworld Group. He has produced global creative for brands and clients such as Ford Motor Company, Colgate-Palmolive, United States Marine Corps, 3Musketeers, MasterCard, General Mills, U.S. ARMY, Mitsubishi, etc. Since the beginning of his career, Joe has been an active participant in the mission to increase diversity, awareness and inclusion across the multimedia landscape. At PFCollective, Joe’s main role is to produce compelling and evocative cinematography that ensures sensorial immersion, emotional poignancy, and creative excellence.

Lori Jordan Fountain – Researcher, Filmmaker

loriLori Jordan Fountain is a Ph.D. student and graduate research assistant at The University of West Georgia. She will receive her degree in Humanistic, Transpersonal, and Critical Psychology in the Spring of 2021. Prior to her career in psychology, she worked as a Community Engagement Director at Catalyst Miami, a two-decade old social justice and community building organization with a mission to identify and collectively solve issues adversely affecting local communities. At PFCollective, Lori experiments with film as a medium to examine average everyday experiences in order to uncover deeply-seated wounds with raw vulnerability through the use of lasting images, personified sound, evocative use of color, and mise-en-scene revealing phenomena previously concealed. Her particular interest lies in the complex utilisation of encounters with the grotesque as a tool for integration with the understanding, “to the hard of hearing you shout, and for the almost-blind you draw large and startling figures (Flannery O’Connor, The Fiction Writer and His Country).”

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