Nisha Gupta – Founder & Filmmaker

nishapicNisha is a clinical psychology Ph.D. candidate at Duquesne University, which is internationally known for its phenomenological research approach. Alongside practicing psychotherapy, Nisha’s work in psychology includes efforts towards healing sociocultural wounds.  She experiments with fusing phenomenological research with the media arts to cultivate societal empathy and bridge cultural differences.  PF Collective was born from such experimentation.  Prior to her career in psychology, Nisha worked at advertising agencies BBDO NY and Saatchi & Saatchi, where she developed consumer insights and collaborated with creative directors to produce TV commercials and short films for brands such as General Mills, JCPenney, and the National Crime Prevention Council.  At PF Collective, Nisha’s key role involves engaging in phenomenological research with participants, dwelling in the depths of their stories, and emerging with the conceptual insights and aesthetic direction for film production.


Joseph Carreno – Co-Founder & Filmmaker

995115_10102084781288389_605216687_nJoe has over ten years experience in art direction and design at top advertising agencies BBDO NY, McCann Erickson, and Uniworld Group. He has produced global creative for brands and clients such as Ford Motor Company, Colgate-Palmolive, United States Marine Corps, 3Musketeers, MasterCard, General Mills, U.S. ARMY, Mitsubishi, etc. Since the beginning of his career, Joe has been an active participant in the mission to increase diversity, awareness and inclusion across the multimedia landscape. At PF Collective, Joe’s main role is to produce compelling and evocative cinematography that ensures sensorial immersion, emotional poignancy, and creative excellence.

If you are interested in joining PF Collective as a researcher or filmmaker with likeminded social justice intentions, please do not hesitate to contact us at: