Nisha Gupta, PhD – Founder & Film Director
Dr. Nisha Gupta is a clinical psychologist and an assistant professor of psychology at the University of West Georgia. Alongside practicing psychotherapy, Nisha experiments with fusing phenomenological research with the media arts to cultivate societal empathy and bridge cultural differences. PF Collective was born from such experimentation. Nisha holds a Ph.D. from Duquesne University’s clinical psychology program, which is internationally known for its development of phenomenological research methodology. Prior to her career in psychology, she worked at advertising agencies BBDO NY and Saatchi & Saatchi, where she developed consumer insights and collaborated with creative directors to produce TV commercials and short films for brands such as General Mills, JCPenney, and the National Crime Prevention Council. At PF Collective, Nisha’s key role involves engaging in phenomenological research with participants, dwelling in the depths of their stories, and emerging with the conceptual insights and aesthetic direction for film production.
Joseph Carreno – Director of Photography
Joe has over ten years experience in art direction and design at top advertising agencies BBDO NY, McCann Erickson, and Uniworld Group. He has produced global creative for brands and clients such as Ford Motor Company, Colgate-Palmolive, United States Marine Corps, 3Musketeers, MasterCard, General Mills, U.S. ARMY, Mitsubishi, etc. Since the beginning of his career, Joe has been an active participant in the mission to increase diversity, awareness and inclusion across the multimedia landscape. At PF Collective, Joe’s main role is to produce compelling and evocative cinematography that ensures sensorial immersion, emotional poignancy, and creative excellence.
If you are interested in joining PF Collective as a researcher or filmmaker with likeminded social justice intentions, please do not hesitate to contact us at: