There are several steps to our phenomenological filmmaking process.

Step 1: pay attention.  We notice a particular sociocultural phenomenon in our every day life that perplexes us, wounds us, and demands that we open our eyes.  Perhaps we have experienced this phenomenon ourselves, or witnessed loved ones or fellow citizens live through it.

Step 2: become curious.  We begin to ask questions. What more is there to learn about this sociocultural phenomenon?  What deeper meanings and insights are hiding in its shadows, which our film can help bring into the light? And what impact could our film have on society, if we share this awareness with others?

Step 3: collect stories.  We recruit research participants who have experienced this particular sociocultural phenomenon, and are willing to share the gift of their stories.  We read their narratives, engage in intimate conversation, and collaborate with them artistically and psychologically for our joint pursuit towards human insight and social transformation. We consider research participants to be fellow artist-collaborators throughout this process.

Step 4: illuminate insights.  We dwell in the depths of participants’ stories.  During this reflective incubation process, we identify existential themes of humanity, symbolic and metaphoric imagery, and psychological and aesthetic insights that significantly deepen our understanding of the sociocultural phenomenon under inquiry.

Step 5: produce the film.  We proceed with a traditional filmmaking process of storyboarding, production and post-production, in artistic collaboration with research participants.   We conceptualize and produce a poetic documentary film that brings insights, meanings, and symbols to life via beautiful cinematography.  Cinematography is deliberately used to induce a visceral sense of empathy among viewers, such that the film immerses them in the lived experience of the sociocultural phenomenon.

Step 6: spread awareness. We hope our poetic documentary short films spread across the digital landscape to evoke societal empathy, advocacy, and dialogue about sociocultural issues that must continue to be brought into public awareness, to advance our collective quest for a more just and caring world.

For inquiries, ideas, or collaborations for future films, please do not hesitate to contact us at: